Faridabad, Haryana, India

A Merchandiser in a clothing company plays a vital role in ensuring that products are available at the right place, at the right time, and in the right quantities. They are responsible for planning and executing product assortments, analyzing market trends, and optimizing product displays to maximize sales and profitability. This role involves close collaboration with buyers, designers, sales teams, and suppliers.

Key Responsibilities:

1. Product Planning and Selection:

   • Develop and implement merchandising strategies to achieve sales and margin goals.

   • Select product assortments based on market trends, customer preferences, and sales data.

   • Collaborate with buyers and designers to ensure product offerings align with brand vision and market demand.

2. Inventory Management:

   • Monitor inventory levels to ensure optimal stock levels are maintained.

   • Analyze sales data to forecast demand and adjust inventory plans accordingly.

   • Coordinate with the supply chain team to manage stock replenishment and reduce excess inventory.

3. Visual Merchandising:

   • Create and maintain visually appealing product displays to attract customers.

   • Implement merchandising guidelines and standards across all retail locations.

   • Work with store managers and visual merchandisers to ensure consistent brand presentation.

4. Sales Analysis and Reporting:

   • Analyze sales performance and generate reports to identify trends and opportunities.

   • Use data-driven insights to make informed decisions on product placement, promotions, and markdowns.

   • Provide regular updates and presentations to senior management on merchandising performance.

5. Promotion and Pricing Strategies:

   • Develop and execute promotional strategies to drive sales and increase customer engagement.

   • Determine pricing strategies, including regular pricing, promotions, and markdowns.

   • Collaborate with marketing teams to plan and execute advertising and promotional campaigns.

6. Supplier and Vendor Relations:

   • Build and maintain relationships with suppliers and vendors to ensure timely delivery of products.

   • Negotiate terms, pricing, and delivery schedules with suppliers.

   • Evaluate supplier performance and address any issues related to product quality or delivery.

7. Market Research and Trend Analysis:

   • Conduct market research to stay updated on industry trends, competitor activities, and customer preferences.

   • Attend trade shows, fashion shows, and industry events to gather insights and inspiration.

   • Use trend analysis to inform product selection and merchandising strategies.

8. Customer Feedback and Experience:

   • Gather and analyze customer feedback to understand their needs and preferences.

   • Implement changes to product assortments and displays based on customer insights.

   • Ensure a positive shopping experience by maintaining a well-organized and attractive retail environment.

Skills and Qualifications:

• Education: Bachelor’s degree in Marketing, Business, Fashion Merchandising, or a related field.

• Experience: Proven experience in merchandising, preferably within the retail or fashion industry.

• Skills:

  • Strong analytical and numerical skills to interpret sales data and market trends.