About the Role
Requirements
Job brief
If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
What does a Digital Marketing Manager do?
You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.
Responsibilities
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements and skills
BS/MS degree in marketing or a related field
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
About the Company
ZARO INDIA is a leading custom clothing manufacturer, dedicated to providing exceptional quality and unparalleled service. With years of experience in the industry, we have established ourselves as a respected industry leader, serving customers from all over the world. Our commitment to excellence is the driving force behind all our decisions, from sourcing the finest materials to delivering the perfect fit.
At ZARO INDIA, we understand the importance of staying ahead in a highly competitive field. That's why we continuously invest in cutting-edge technology and research to ensure that our products are always at the forefront of fashion. Our team of skilled artisans and designers work tirelessly to create unique and stylish garments that reflect the individuality of our customers.
We take pride in our uncompromising commitment to quality. Every garment that leaves our facility undergoes rigorous quality checks to ensure that it meets our high standards. Our dedication to excellence has earned us the trust and satisfaction of our customers, who rely on us for their custom clothing needs.
Choose ZARO INDIA for your custom clothing requirements and experience the difference that exceptional quality and personalized service can make. We are here to bring your vision to life and create garments that truly represent your style and personality.